It is easily the most anticipated tech release of 2014. The iPhone 6 is set to take the market by storm during the fall of the year, but its release doesn’t just affect Apple’s business outlay. Here in the UK there are other brands and companies competing in the same marketplace who are going to be affected. This article looks at these companies, what they’re offering, how affected (if at all) they will be and whether they can compete with the iPhone 6.


When two former HTC executives got together, a new smartphone company was formed on the British Isles. Kazam is new to the market and pride themselves on their Thunder and Trooper ranges of smartphones. They are tailored to the UK and European markets. The brand wants to take the budget smartphone crown in 2014. Where the iPhone release can come in and hurt them is that its arrival lowers the price of the iPhone 5S, bringing it closer to Kazam’s price level. Kazam’s smartphones aren’t considered one-size-fits-all options, hence the budget price. With Apples iPhone 5S, a notorious one-size-fits-all option, dropping down the price scale, Kazam may be a little concerned that it could hamper the sales of their fledgling models.


Much like a lot of UK based smartphone manufacturers and distributors, they are quickly realising that it is a new world and an American, Chinese and Japanese dominated market. There is very little room for UK based companies to be profitable. Tesco, even though they have had their troubles in 2013 and 2014, are desperate to get involved. But, the iPhone 6 announcement has actually stopped the launch of Tesco’s Hudi smartphone in its tracks. A mere 48 hours after the iPhone 6 announcement, Tesco shelved their smartphone plans. Tesco really needs an unopposed launch time in order to make the Hudi smartphone a success, sadly the iPhone 6 launch has made sure that such won’t happen in 2014.

Network Brands

They’ve been around since the early days of the mobile phone market. Mobile networks in the UK have always been fond of launching smartphones under their own brand names. However, such tactics have seen better days and Apple has definitely encroached on their turf more than once. The launch of the “budget” level iPhone 5C and low-level Android OS smartphones pretty much ended the need for them in today’s market. It would be a surprise if these network own brand devices survived the iPhone 6 life cycle.

Final Thoughts

The UK phone manufacturer market has hardly thrived over the past 5 years. It seems every time a company starts up it folds before it can gain any momentum. The above lists the three key companies and ranges currently based and operating in the UK. Tesco has already fallen by the wayside and sadly that may not be the last, as when the iPhone 6 launches, Apple will once again wipe the floor with any localised competition before 2014 is out.

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